Bringing Convenience into the 21st Century
Imagine a world where you look down, and you are holding that ice cold beer you were just thinking about… at the exact moment the thirst hit. Is this some kind of sorcery, even wizardry you ask!? Relax, this isn’t a movie…it’s the future of convenience!
Here’s a quiz. Try to solve one, two, or all of the following pain points that beer consumers endure:
Running out of beer unexpectedly
Lugging beer home from the store
Beer store is closed/far away
Not knowing which beer to bring to a party
Beer of choice not in stock/carried in store
Hard to try new beers or know if you will like them
Which beer to pair with which food
Waiting (for what seems like hours) for your beer at that new bar
These are just some of the problems we know are going on for our customers, but don’t be limited by the above. Our goal is to work to solve any/all consumer pain points you can possibly think of—ones that maybe don’t even exist yet!
Here are some general starter solutions to get the creative juices flowing:
Prediction & Recommendation Systems—which will be based on time, place, setting, physical activity etc.
Beer vending machines
Tracking your craft beer consumption and preferences (to avoid future decision making dilemmas)
Last mile delivery (by any means possible - cars, bikes, drones (hey, it could happen)
Virtual beer inventory
In order to qualify for a prize & further opportunities with AB InBev, each team must:
Use at least one API
Produce an MVP