This is a unique opportunity to hear from a renowned leader and influencer and we are very excited that our community will be a part of it.
Let's show Nir how we rock, NYC style!
Nir will track these questions of the event:
Nir Eyal answers these questions (and many more) by explaining the Hook Model-- a four-step process embedded into the products of many successful companies to subtly encourage customer behavior:
Why do some products capture widespread attention while others flop?
What makes us engage with certain products out of sheer habit? Is there a patter underlying how technologies hook us?
Nir is the author of best-selling book Hooked: How to Build Habit-Forming Products and is an advisor to several Bay Area start-ups and incubators. He has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
Nir Eyal writes, consultes, and teaches about the intersection of psychology, technology, and business. Nir founded and sold over two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business where he also received his MBA. In addition to Nirandfar.com, Nir writes for TechCrunch, Forbes, Psychology Today, and is a frequent speaker at industry conferences and Fortune 500 companies. For most of his career, Nir has worked in the video gaming and advertising industries where he learned, applied, and at times rejected the techniques used to motivate and manipulate users. From this experience, he is able to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.
How to Build Habit-Forming Products
Hooked is not an abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Hooked provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
"A must-read for everyone who cares about driving customer engagement"
— Eric Ries, Author of "The Lean Startup"
"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user"
— Andrew Chen, Technology Writer & Investor
"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
— Matt Mullenweg, Founder, WordPress
"Nir’s work is an essential crib sheet for any startup looking to understand user psychology."
— Dave McClure, Founder of 500 Startups