How to Build Habit-Forming Products 

Hooked is not an abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. 

Hooked provides readers with: 

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love. 
  • Fascinating examples from iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.