This is a unique opportunity to hear from a renowned leader and influencer and we are very excited that our community will be a part of it.

Let's show Nir how we rock, NYC style!



Nir will track these questions of the event: 

Nir Eyal answers these questions (and many more) by explaining the Hook Model-- a four-step process embedded into the products of many successful companies to subtly encourage customer behavior: 

Why do some products capture widespread attention while others flop? 

What makes us engage with certain products out of sheer habit? Is there a patter underlying how technologies hook us?